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N.J.A.C. 16:86 – Advertising Standards



N.J.A.C. 16:86 – Advertising Standards

Please be advised that the New Jersey Transit Corporation (NJ TRANSIT) proposes N.J.A.C. 16:86, New Jersey Transit Corporation Advertising Standards as new rules. The proposed rules are designed to enhance and maximize NJ TRANSIT’s non-farebox revenue through advertising. In addition, they encourage and maintain a professional advertising environment that helps promote the security, safety, comfort, and convenience of NJ TRANSIT customers.

Subchapter 1, General Provisions, states the purpose of the program and provides the limitations on advertisements. Subchapter 2, Procedures, outlines the procedures used to make determinations on advertisements and to challenge an initial decision made by the advertising provider. Subchapter 3, Severability, states that if any category set forth in Subchapter 1 is determined to be invalid as applied to any type of property, the category shall remain applicable to other types of NJ TRANSIT property. 

Copies of the proposed new rules can be obtained by written request to: 

Adam Phelps
New Jersey Transit Corporation         
One Penn Plaza East, 8th Floor
Newark, NJ 07105
Email: [email protected]    

Full text of the proposal will be published in the New Jersey Register on July 17, 2023.  The proposal is also available on NJ TRANSIT’s website. Comments on the new rules must be submitted in writing to the above address by September 17, 2023. 

Kevin Corbett
President and CEO
New Jersey Transit Corporation