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RIVER LINE RIDERSHIP REACHES 3 MILLION

Strong summer ridership to attractions in Trenton, Camden and Philadelphia

September 12, 2005
NJT-05-125

TRENTON, NJ ––
Buoyed by increasing summer ridership, the River LINE will welcome its three millionth customer today, roughly 18 months since it opened in March 2004. Since then, ridership has increased steadily, reaching a high of 7,600 average weekday trips last month.

"The three-millionth customer milestone for the River LINE punctuates a summer of strong ridership," said Joe North, NJ TRANSIT General Manager of Light Rail Operations. "Many first-time customers are now riding the River LINE on a regular basis after discovering the excellent value and high level of service the line provides."

River LINE monthly sales are increasing faster than any other NJ TRANSIT service, and the line already has the highest group sales within NJ TRANSIT.

Major summer events in Trenton, Camden and Philadelphia contributed to the strong ridership results. Adventure Aquarium, which reopened on May 5, and other attractions along the Camden Waterfront brought thousands of new customers aboard River LINE trains. In addition, major Fourth of July weekend events—including the Live 8 and Elton John concerts in Philadelphia and fireworks at the Battleship New Jersey—resulted in near record ridership levels.

Summer marketing efforts attracted even more customers, including a summer promotion with the Delaware River Port Authority that gave PATCO Speedline customers a free transfer to River LINE trains to the Camden Waterfront, as well as ongoing marketing partnerships with the Trenton Thunder, River Sharks, Battleship New Jersey, Madison Pub and merchants’ groups in Burlington City and Bordentown.

On Saturday, September 17, NJ TRANSIT will host its first River LINE "Treasure Hunt" at the Florence park-and-ride. The region-wide yard sale and flea market is expected to attract hundreds of residents and vendors from throughout the Delaware River Valley. Admission is free, and visitors will be able to find everything from antiques, collectibles, art and crafts.

Ridership has also grown as a result of NJ TRANSIT’s new fare policy, which took effect July 1. The policy enables customers holding a monthly or weekly commuter rail pass to ride the River LINE at no additional charge. Customers can park for free at most River LINE stations and connect to Northeast Corridor rail service in Trenton without incurring additional cost.

Since the River LINE opened on March 15, 2004, NJ TRANSIT has made several enhancements to the service:

  • Introduced 15-minute peak-period service in June 2004
  • Enhanced Capital Connection bus service in Trenton to provide better connections with River LINE trains in June 2004
  • Launched new early morning service to Trenton from Florence and Roebling in September 2004, enabling customers to make earlier connections to Northeast Corridor trains
  • Launched new early morning service from Cinnaminson to Camden in January 2005

A one-way trip on the River LINE is $1.25 for adults. Senior Citizens 62 and older and passengers with disabilities and children ages 5-11 can travel at a reduced fare at all times. On weekends and holidays from 7 p.m. on Friday (or the day before a holiday) until 6 a.m. on Monday (or the day after a holiday), up to two children, ages five through eleven, can travel free when accompanied by a passenger paying any valid fare.

Complete information on River LINE service, including special discounts, promotions and information about destinations, is available at www.RiverLINE.com.

NJ TRANSIT is the nation's largest statewide public transportation system providing more than 779,200 daily trips on 240 bus routes, three light rail lines and 11 commuter rail lines. It is the third largest transit system in the country with 162 rail stations, 52 light rail stations and more than 17,000 bus stops linking major points in New Jersey, New York and Philadelphia.