NEWARK, NJ, July 27, 2004 – When it comes to the pick up line, Yohance Perry of Pennsauken and Dori Cowan of Riverton can sweet talk anyone this side of the Delaware River. The South Jersey residents are River LINE royalty and on Sunday they were officially crowned the “King and Queen of the Pick Up Line” during a Camden Riversharks game.
Perry and Cowan are winners of the River LINE’s 15-minute pick up contest, which is a part of the Corporation’s marketing campaign to promote the system’s new 15-minute rush hour departures. The introduction of the 15-minute schedule, which began June 21st, has increased light rail service from 76 to 105 roundtrips from Monday to Friday, giving customers more options when traveling on the system.
For three weeks, more than 1,100 people visited the River LINE’s interactive website www.15minutepickup.com, and more than 100 registered their best pick up lines. Each week an independent panel of judges chose the best pick up lines and winners received prizes that included tickets to Six Flags Great Adventure and River LINE monthly passes.
The ultimate prize included a coronation ceremony at Campbell’s Field, private box seating for family and friends to witness the event, and throwing out the first pitch during the Riversharks game. Perry and Cowan also received additional prizes to destinations served by the River LINE, along with monthly passes.
“Do you have a map? Because I keep getting lost in your eyes,“ was submitted by Perry, while Cowan’s “Your father must be Michaelangelo because you are a work of art,” earned top honors.
“A few years ago I was on the receiving end of that line and it was stuck in my mind – it had that much of an impression,” Cowan said. “I’m happy they liked it enough to choose it, but I’m happier I get a monthly pass out it – I can use it.”
“I usually don’t win anything, so this was a real surprise,” said Perry of the contest. “I was listening to the radio when I heard the advertisement and went on the website with my line. I was a pitcher on my college baseball team and I enjoyed stepping up on the mound to throw out that first pitch.”
“We're pleased that people seemed to have a lot fun with the contest,” said Assistant Executive Director for Corporate Communications and External Affairs Lynn Bowersox. “More importantly, the campaign has effectively promoted the 15-minute rush hour service, which customers are taking in greater numbers."
During the summer, NJ TRANSIT is participating in local celebrations, community fairs, civic and church activities, and festivals at local colleges and in municipalities to promote River LINE services. Since the spring opening of the light rail system, ridership now averages more than 4,200 weekday passenger trips. Saturday ridership has averaged approximately 4,800 passenger trips, while Sunday ridership averages 3,500 passenger trips. The light rail system continues to offer an introductory fare of $1.10 for a one-way trip anywhere. Free parking is also available at most stations, with total capacity for 3,300 cars.
NJ TRANSIT is the nation's largest statewide public transportation system providing more than 752,600 daily trips on 240 bus routes, three light rail lines and 11 commuter rail lines. It is the third largest transit system in the country with 162 rail stations, 49 light rail stations and more than 17,000 bus stops linking major points in New Jersey, New York and Philadelphia.