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Part of NJ TRANSIT's communication effort is its aggressive marketing program. Using print, radio and television advertisements and direct mail, the agency actively promotes commuter and off-peak service as "The Way To Go." The program also seeks to increase awareness of NJ TRANSIT's services, increase ridership and keep existing riders informed about service options and changes. At the same time, the program is designed to educate non-users about the importance of public transit to the state's environment, economy and quality of life.
NJ TRANSIT's marketing efforts reach a statewide audience, as well as potential local and regional markets. Campaigns are developed based upon market research that combines demographics, commutation trends, market profiles, service options and economic factors.
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